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Waterstone’s drops its apostrophe

The high street bookshop Waterstone’s has decided to drop the apostrophe from its online presence - a move designed to bring more vesatile and practical for the modern digital age.

 waterstones.jpg

The decision has not been without its critics with the Chairman of the Apostrophe Society calling the decision, ‘plain wrong’. Others have tweeted voicing their disquiet.

None of this surprises us since we had a huge debate about the appropriateness or otherwise of an apostrophe in ‘The Haymakers Survey’. The point is to illustrate how modern society is too focused on detail and triviality and has lost perspective and a sense of proportion on a whole range of issues.

 waterstones-apostrophe.jpg

Maybe the distractions are deliberate - to take our minds away from the bigger picture - maintain the status quo and defer action needed to protect the natural world and bring about a more just world.

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